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International Journal of Management and Social Sciences (IJMSS)

Index Copernicus Journal id: 6913

ISSN 2249-0191

Volume 3 (1) July 2013       

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Editorial Board

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About IJMSS and About Speak

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Table of Contents

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Research Papers  
1. Production Cost Function for Banknote Printing Industry in India 1-20
  N. Krishnaswamy
2. Exploring Hidden Consumer Needs for A Sambalpuri Newspaper: Analytical Study in Western Odisha 21-32
  Dr. Srinibash Dash, Sisir Ranjan Dash
3. Analyzing Mindset towards Sustainable Behaviour & Purchases in Tier II City Nashik 33-39
  Aditi V. Mishal, Sarita Aurangabadkar
4. Reality of Human Resource Management: Deciphering Labour Unrest in India 40-48
  Kiran S. Sudha, M. G. Shahnawaz
5. Sexual Identity and Sexual Health Risks of Men Who Have Sex with Men (Msm) in India: A Qualitative Study 49-54
  Apurvakumar Pandya, Siddhi Pandya
6. A Short Profile of Ethics in Social-Cultural Anthropology 55-64
  Ashok Das Gupta
7. Gender Sensitization: A Review on Violence against Women Focusing on Situation Management 65-74
  Dipti Mayee Sahoo
8. Factors Affecting Reproductive Tract Infections among Currently-Married Women of Delhi Slums 75-82
  Jaspreet Kaur, Dr. A.K. Kapoor
9. Effect of Financial Incentives on Employees Commitment in Tata Steel 83-86
  Surabhi Jha, S.B. Say
General Information

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Submission Guidelines

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Call for Papers

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Order Form

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Research Papers

1. Production Cost Function for Banknote Printing Industry in India
N. Krishnaswamy

PhD Scholar, Indira Gandhi National Open University, New Delhi, India.

Vol. 3(1): pp 1-20 (2013)
Abstract: Indian banknote printing industry has undergone major structural changes in the past decade. This has been explored in this study with special focus to its performance. This study has taken up task of identifying the variables involved in its production cost. It has attempted proposing a production cost function for evaluating its production performance. The variables considered include population of the country, currency in circulation, per capita income, number of denominations produced and circulating in the economy, average number of security features, average size of the banknotes and the method used by the central bank to produce banknotes.
Keywords: Production cost function, Banknote, Printing, Printing industry, Currency, Monopsony.

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2. Exploring Hidden Consumer Needs for A Sambalpuri Newspaper: Analytical Study in Western Odisha
Dr. Srinibash Dash1, Sisir Ranjan Dash2
Senior Lecturer1, Lecturer2
Department of Professional Courses, G. M. (autonomous) college, Sambalpur, Odisha, India.

Vol. 3(1): pp 21-32 (2013)
Abstract:
News is drawn from the life experiences of people who make up a society and between people and the world they experience; there exist systems of signs, which are the products of society. These signs acquire meaning through being structured into codes, the principal code being language. In this context, this study makes a humble attempt to explore the hidden consumer needs for a newspaper in Sambalpuri language in Western Odisha and identify the factors influencing the customers for making purchase decisions. This is how study into hidden consumer needs for a Sambalpuri newspaper becomes relevant.
A total of 335 in-depth face-to-face quantitative interviews were conducted in ten different districts of Western Odisha for the purpose and factor analysis which is a robust statistical tool of data reduction has been employed to evaluate and identify the factors influencing the consumption or buying behaviour of people for newspaper. Through simple but comprehensive methodologies, this study provides a unique strategic framework to the Odia newspaper industry with high degree of policy implications.
Keywords: Consumer behaviour, Consumer needs, Hidden needs of consumer, Analytical study, Sambalpuri newspaper, Odisha.

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3. Analyzing Mindset towards Sustainable Behaviour & Purchases in Tier II City Nashik
Aditi V. Mishal1, Sarita Aurangabadkar2
Property Consultant1, Govind Real Estate, Nashik-422011, Maharashtra, India.
Director2, Kothari & Kothari Institute of Computer Science and Technology Management, Nashik-422101, Maharashtra, India.

Vol. 3(1): pp 33-39 (2013)
Abstract: Environmental concerns are rising all over the world whether it may be developed or developing country. The International and National studies report a gap between the eco-conscious attitude and behavior. The perceptions may give an insight into why this gap exists. Several studies have been reported in India but in a fragmented manner barring a few. This study is an attempt to catch the perceptions towards some of the important sustainable behavior activities & purchases. The study was carried out for 110 respondents from various geo clusters of Nashik which is Tier II city from Maharashtra State of India. The results reveal that respondents consider sustainable behavior as important and not requiring much of efforts. But in case of Green Products they consider these products as quite known, very costly, unavailable, etc.
Keywords: Environmental marketing, Green consumer, Perceptions, Eco-conscious attitude, Sustainable behavior, Eco-conscious attitude behavior gap.

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4. Reality of Human Resource Management: Deciphering Labour Unrest in India
Kiran S. Sudha1, M. G. Shahnawaz2
Research Scholar1, Professor2
Department of Psychology, Jamia Millia Islamia, New Delhi, India.

Vol. 3(1): pp 40-48 (2013)
Abstract: Despite a brief period of lull from late 1980s to early 1990s in the labor unrest in India, the last few years have seen unprecedented growth in it, with some cases even leading to the death of people. The growing incidence of labor unrest is indicative of the fact that all is not well with the Indian organizations. The present paper is aimed at exploring the possible causes of the major labour unrest in the past three years (2008-2011). The paper is also aimed at critically analyzing the main assumptions of HRM vis-à-vis these labour unrests.
Secondary data resources such as print media, internet, electronics media etc. have been used in this paper. Some of the causes of the unrests were-rigid and archaic laws, inequity in wages, lack of trust, crisis of leadership etc. Most of the assumptions of HRM such as congruence, commitment, collaboration, trust, transformational leadership etc was found missing. Some were not even in sync with the realities of contemporary organizations and people. Like many critics of HRM, we too found the presence of the hard variant of HRM and HRM assumptions were appeared to be more “rhetoric” than reality.
Keywords: Industrial Relations, Labour Unrest, Employee Unrest, Assumptions of HRM, Soft and Hard HRM, Case Analysis.

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5. Sexual Identity and Sexual Health Risks of Men Who Have Sex with Men (Msm) in India: A Qualitative Study
Apurvakumar Pandya1, Siddhi Pandya2

Doctoral Candidate and Senior Research Fellow (UGC)1, Department of Human Development and Family Studies, Faculty of Family and Community Sciences, M S University of Baroda, Vadodara-390002, Gujarat, India.
Counselor2, Pehchan Project, Lakshya Trust, Vadodara-390018, Gujarat, India.

Vol. 3(1): pp 49-54 (2013)
Abstract: Despite giving sexuality a prominent position in responses to the HIV epidemic, there exist a limited context specific understanding conceptualization of sexual identity and sexual behaviors of Men who have Sex with Men (MSM) in India. This paper discuses conceptualization of sexual identity and associated sexual health risks of MSM in Indian context. Such an improved understanding of the sexuality and sexual health risks of Men who have Sex with Men (MSM) is crucial for creating a scientific reference base for designing effective behavior change strategies in targeted interventions (TI).
Keywords: Sexual identity, Sexual health risk, Men who have sex with men, Conceptualization of sexual Identities, Sexual health risks of men who have sex with men, Targeted interventions.

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6. A Short Profile of Ethics in Social-Cultural Anthropology
Ashok Das Gupta
Research Scholar, Department of Anthropology, University of North Bengal, Siliguri, Darjeeling District, West Bengal- 734013, India.

Vol. 3(1): pp 55-64 (2013)
Abstract: Social-cultural anthropology is exclusive to Indian anthropology as India is a diverse country by means of everything and at the same time holds the notion of Unity in Diversity. It will account both social issues and cultural aspects as well. Initiating from mode of production in a specific ecosystem, anthropologists at micro-level tries to find out the division of labour and on the basis of that social, economic, political, health, educational and religious issues in different levels of historicity.
Many of those communities, social groups, societies, strata and social folds are indigenous, close to nature, emphasizing on sustainable approaches and folk in nature. Their tradition has often become symbolic and oral. They try to preserve their grey literature in their book of culture; and that is why culture is so important in Indian context. Culture may be the cause of identity, clash, negotiation, and so forth. Many problems arise due to researcher-informant bias and even informant-informant cultural value clash especially during cross-cultural studies.
Keywords: Ethics, Anthropology, Research, Racism, Culture, AAA.

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7. Gender Sensitization: A Review on Violence against Women Focusing on Situation Management
Dipti Mayee Sahoo
Assistant Professor, Department of MBA, Trident Academy of Creative Technology, Bhubaneswar, Odisha, India.

Vol. 3(1): pp 65-74 (2013)
Abstract: Violence against women is not a myth but reality. It exists everywhere globally. The problem of violence against women is as old as the world in cosmologies, mythologies or legends. The paper helps in throwing light on making aware about the various types of violence that are occurring in the society so that the various national and international organization may throw a light for a Multi Disciplinary Approach to find out a solution of VAW and fight against MALE CHAUVINISM and pave the path for EQUALITY OF SOCIAL JUSTICE FOR WOMEN.
Keywords: Male chauvinism, Equality of social justice for women, Situation management, Gender sensitization, Violence against women, Gender sensitization review.

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8. Factors Affecting Reproductive Tract Infections among Currently-Married Women of Delhi Slums
Jaspreet Kaur1, Dr. A.K. Kapoor2
Research Scholar1, Professor2
Department of Anthropology, University of Delhi, Delhi-110007, India.

Vol. 3(1): pp 75-82 (2013)
Abstract: Introduction: RTI/STI is a major public health concern in developing countries including India. According to the WHO, over 340 million curable and many incurable STIs affect women and men worldwide, thus being a leading cause for global burden of ill-health. The problem of RTI/STI has been widely studied under the domain of medical science and has long been considered as an issue of serious public health concern.
Methods: Present study focuses on the self-reported abnormal vaginal discharge, which is a major indicator of reproductive tract infection. Data was collected by house to house survey in an urban slum in Delhi from currently-married women aged 15-49 years.
Results: 32.7 percent of women complained of abnormal vaginal discharge.
Conclusion: The factors that were found to be significantly linked with AVD included household income, abortions, menstruation related problems, number of pregnancies, weekly frequency of sexual intercourse, age at sexual debut, contraception use, and type of house.
Keywords: Abnormal vaginal discharge, Reproductive tract infection, Sexual debut, Delhi slums, RTI in currently married, AVD in currently married.

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9. Effect of Financial Incentives on Employees Commitment in Tata Steel
Surabhi Jha, S.B. Say
Department of Commerce & Business Administration, Ranchi University, Ranchi, India.
Vol. 3(1): pp 83-86 (2013)
Abstract: This study attempts to evaluate the job satisfaction of the employees of Tata Steel. The paper discusses the relative significance of job satisfaction factors as well as their impacts on the overall job satisfaction of employees. 100 employees from Tata Steel were surveyed, that includes 75 male and 25 female. Random sampling was chosen as a sampling design and questionnaire was used to gather the data from the participants. Results revealed positive and significant association between the financial incentives as well as employee commitment and increase in financial incentives such as promotion and bonuses enhanced employee commitment which increases the employee’s performance and reduces turnover and employees can only be loyal when their wants and desires are satisfied.
Keywords: Financial Incentives, Employee performance, Employee promotion, Employee satisfaction, Employee commitment, Tata steel.

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