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BUSINESS RESEARCH METHODS

 


 

 

 

   

Business Research Methods
Author : S.L. Gupta and Hitesh Gupta
ISBN : 978-1-25-900503-9
Publisher : Mc Graw Hill, New Delhi, India
Edition : First

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About The Book

   

This book is designed to discuss in a lucid and easy-to-understand manner, the theory as well as applied aspects of business research. With many examples from the Indian context and a number of application exercises covering various research tools and techniques, it will fulfill the requirements of the students as well as teachers of the subject.

Designed to serve primarily as a text-book for business management students, it will also be useful as reference book by practising managers and researchers in various fields.

 

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